Dynamic, hands-on marketing leader recognized for executing top-tier digital marketing strategies with the goal of driving e-commerce sales, customer acquisition, lead generation, and brand awareness. With experience from strategy to analysis, I quickly define campaign goals and KPIs to measure effectiveness and drive key optimizations that maximize return on media spend.
Point of Care
HCP Educational Tactics
HCP/DTP Marketing Strategy
Media Buying & Planning
Media Analysis & Optimizations
Search Engine Optimization
Veeva Triggered Email
Digital Marketing Director
January 2015 - Present
Execute digital marketing strategies and tactics for top-tier pharmaceutical brands with a focus on driving brand messaging to both patient and healthcare provider segments. With direct responsibilities for the management of paid search, display marketing, social media, and email channels, we have been able to see over 300% growth across brand websites at 20% less media spend. Our ability to understand and navigate strict FDA guidelines enables us to develop and get approved innovative campaigns that are tailored to the brand’s goals and put us in market leading positions.
Director Retail Marketing
February 2013 - October 2014
Lead the planning and execution of all digital marketing tactics with a focus on utilizing paid search, social media, email, re-targeting, and display media to drive new customer acquisition, brand awareness and customer lifetime value, all while driving a profitable return on marketing spend. By effectively managing a $1.4 million annual budget, I increased customer acquisition and retention to drive over $19 million in revenue from 141,000 reservations and cut the cost to acquire new customers by over 275%.
Senior Digital Marketing Consultant
JRS Direct Digital
March 2003 - Present
Spearheaded digital marketing initiatives for a variety of clients, helping them define and implement their digital marketing campaigns and managing the tactical execution of paid search, retention marketing, display advertising, email and affiliate programs. By analyzing existing marketing channels and tactics, I am able to optimize existing campaigns along with implement new tactics to help with growth and retention.
VP, Marketing and Business Development
June 2009 - August 2011
Championed with the development of the overall corporate marketing strategy / positioning with the goal of building brand awareness while also driving new customers to our software as a service (SAAS) product offering. The creation of innovative lead generation, search marketing, email and social media campaigns allowed us to increase new subscribers by over 28% 90 days after product launch.
Director, Marketing and Business Development
Encore Marketing International
December 2000 - March 2003
Appointed by CEO to lead the effort to diversify our marketing efforts away from traditional direct mail and into lower cost digital marketing efforts. With a $1M annual budget, we created innovative campaigns focused around display media, affiliate programs, and strategic partnerships. These efforts allowed us to decrease our cost of acquisition by 28%, while diversifying over 30% of the business to these new channels.
La Salle University
Bachelors of Science - Marketing